Jan 11, 2022
In Part 1 of this two part series, Host Crista Grasso, walks you through three trends she’s noticed in the business world and how she’s choosing to refocus her efforts accordingly in 2022. The first three trends include:
Listen in to gain some insight into whether or not you should go all in or go all out on social media (there are pros and cons to both), whether or not you should keep your paid advertising strategy or switch it up and what it looks like to add personal touches and connection points to your automated services.
What you’ll discover in this episode:
2:02 - the changing dynamics of businesses on social media
5:36 - the social media strategy that The Lean Out Method is adopting in 2022
6:14 - the social platforms to keep an eye on this year
8:46 - the importance of keywords in your content
9:31 a tip for creating video content
12:11 organic marketing vs paid advertising
12:45 why there is a shift away from paid advertising
14:37 what you need to know if you are going to continue using Facebook ad
16:00 the different types of organic reach
17:43 referral strategies
19:11 types of collaborations to consider
19:48 how to shorten the buying cycle
21:25 what it looks like to focus on transformation over transaction
21:54 ways to increase your income by moving away from or adding to DIY programs
24:32 what you need to add to your automation sequences for more success
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