Feb 15, 2022
If you’re like many entrepreneurs you want to create content that helps sell your product and does justice to the amazing service or product that you’ve created but you’re terrified of being on camera.
You might feel self-conscious about the way you look, you might feel silly talking to a screen, maybe you are afraid you will freeze and have no idea what to say or maybe you are concerned what other people will think of you or say about you when you do allow yourself to be seen.
Ron Ben-Joseph is a content marketer and strategist that has spent the last 20 years empowering entrepreneurs (mainly women entrepreneurs) to share their personal message in the stories they choose to tell. Ron is the Founder of Artful Speaking and specializes in helping entrepreneurs get comfortable on video.
In Episode 59 of The Lean Out Your Business Podcast, Ron and Host Crista Grasso discuss:
2:52 the importance of story-telling in your marketing strategy
3:43 how to decide which stories to tell
4:25 how to find the overarching thread in your story
748 how storytelling can improve your sells
10:50 the common reasons entrepreneurs shy away from being on camera and how to overcome those obstacles
12:13 an easy hack to create engaging content
13:39 the importance of working on your mindset to overcome your fears of being on video
16:45 how you can create impactful content
19:00 Crista’s personal journey with video (what made her start creating and what made her start again)
24:09 what strategic content is and how you can leverage it to help overcome your fear of video
In today’s episode Ron mentions:
Book: The Psychology of Selling by Brian Tracy
Websites you can use to discover what people are searching for. Our favorite website to use for this tool is answerthepublic.com
Need some help getting comfortable with video, or need someone to help produce your videos? Connect with Ron at artfulspeaking.com or email him directly at ron@artfulspeaking.com
Follow on IG @ronbenjoseph
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