Apr 19, 2022
You’ve heard of passive income but have you heard of residual income? It’s income that one continues to receive after the completion of the income-producing work.
Carina Gardner is a fabric and paper designer. She has a PhD in design, taught at the University of Michigan for 5 years and is the Founder of Design Suite, the only program that teaches designers how to make money while they learn how to design.
In under a year Carina scaled her business from $0 to 7-figures and now her passion is helping other artists and designers do the same; fulfill their creative dreams and make money as a designer. Her number one secret to success is learning how to make the work you create (applicable in any field) continue to make revenue for you long after you’ve stopped creating it.
Regardless of the industry you’re in, there is opportunity to create residual income (usually through a scalable, signature offer). Listen to Episode 68 of The Lean Out Your Business podcast to find out how Carina created residual income in her business and get some inspiration on how you might be able to as well.
Show topics include:
2:30 creating residual income in a challenging industry
3:30 where to market your work for residual income
5:00 how to fully optimize an opportunity once you find it
6:00 how strategy, systems and teams are key pillars of growing a successful business
7:00 the mindset shift required from moving to the doer to the delegator
8:45 how Carina went from $0 to 7-figures in her business
11:50 the power of authenticity within your business
13:15 why we need to treat customers like individuals, not just numbers
15:00 obstacles and mindset shifts that need to take place within the world of designers
16:45 why you need to repurpose your work so you aren’t always doing
19:00 secrets of accelerated business growth
21:25 the struggles of entrepreneurship and why you need to be willing to do hard things in business if you want to grow
23:45 paying attention to the things that move the needle in your business
Links from Today’s Episode:
Want more time with Carina? Visit her website at carinagardner.com. There you can sign up for any of her courses including:
Designer Bootcamp - a $27 course that teaches creatives the 5 strategies they need to succeed at making money as a designer
Design Suite - the only program that you teaches you how to make money while you learn how to design.
Join Ink Club - a creative membership that is powered by creators, designers and sewers.
Listen to the Make and Design podcast.
Follow Carina on Instagram @carinagardner
Work with Crista:
If you’re ready to reimagine your business but aren’t sure where to start, book a free consultation call at scalingstrategycall.com
Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.
Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.
Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."
If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.
If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!
Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.
Interested in working with Crista privately or not sure which program is the best fit? Book a consult call for your opportunity to explore options.