Jul 18, 2023
How do you acquire new customers, and leverage your current ones as you scale your business? What is the customer acquisition strategy that you can apply? How do you use digital marketing tools to help manage this strategy?
Customers are the lifeblood of any business. That is why investing in a customer acquisition plan is essential if you want to acquire the proper leads and understand how to get more customers to boost your sales. Though acquiring a customer acquisition strategy is a technique that will surely help you reach your goals. It is not a magic bullet, so you need to work hard and built brand awareness, visibility and trust.
In today's episode, Darrell Evans is back in the show to dive a little deeper about customer acquisition and visibility. We will also be talking about a really incredible strategy that he has for raising visibility for only a dollar a day.
Darrell is a serial entrepreneur. He's an investor and he is the co-founder and CEO of Yokel Local Internet Marketing, which is a digital marketing agency based out of Las Vegas, Nevada. He and his team have helped businesses generate over 300 million in revenue online. And he's personally started and operated six businesses since the age of 20. He is the host of the growth driven entrepreneur podcast. And he is the founder of the growth-driven entrepreneur community and the Mindshift Business Academy, where he trains business owners on his signature growth frameworks
“Good marketing meets people where they are. Good marketing is thoughtful. It is strategic.”
- Darrell Evans
In this episode, you’ll discover:
· Challenges in raising visibility and acquiring new customers
· Ideology of how to approach any marketing creative
· Building trust even in quick starts
· Iceberg theory in marketing
· What is a lean campaign and how to leverage it
· Do the work up front to get best returns
· Seven level deep exercise and good marketing
· Dollar a day visibility strategy
Learn and connect with Darrell:
· Follow Darrell’s on Linkedin
Ready to simplify and streamline how you scale your business?
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Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
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For full show notes and more visit leanoutmethod.com/podcast.