Jul 23, 2024
Do you sometimes wonder if your marketing efforts are worth the
time and money you're investing?
It's common to question whether our strategies are hitting the mark
or just burning through resources.
In this episode, I am joined by marketing expert Iris Goldfeder, to dive deep into effective marketing strategies that actually work, especially during challenging economic times!
Iris Goldfeder is the founder of GasStoveCreative, a marketing agency that delivers completely custom, full-service marketing strategies. As a chef for over 10 years, she learned that in order to create delicious food, you need the right recipe, and also a splash of creativity. After 25 years in the marketing field, she's come to realize that the same thing is true for your marketing strategy.
In this
interview, Iris highlights the importance of truly listening to
clients, understanding their needs, and not cutting back on
marketing.
We discuss common marketing mistakes and the importance of
professional help for better results.
We also explore the changing world of SEO and AI, emphasizing the
unique value of human expertise. Iris stresses the need for the
right systems and a heartfelt approach to build strong connections
and grow your business.
If you’re looking to enhance your marketing strategy and business operations, you don't want to miss this episode!
"Building strong connections through marketing takes time and consistency."
- Iris Goldfeder
In this episode we explore:
- Benefits of a heart-centered business approach
- Knowing when to hire a Marketing Pro vs. DIY
- Balancing growth and marketing optimization
- The impact of video in building trust
- Why immediate results don't always happen
Links:
https://www.linkedin.com/in/igoldfeder/
https://www.facebook.com/gasstovecreative
https://www.instagram.com/gasstovecreative
https://thecookbookpodcast.com
Ready to simplify and streamline how you scale your business?
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
For full show notes and more visit https://www.leanoutmethod.com/podcast