Mar 11, 2025
Could the way you talk about pricing be unintentionally limiting your business growth and client relationships? What if shifting your focus from self-worth to client transformation could unlock more sustainable success?
In this episode, I dive deep into the commonly used phrases "charge
what you're worth" and "get paid what you deserve," uncovering the
hidden pitfalls they create in business communication. While these
statements may sound empowering, they can actually be misleading
and even harmful—both to your personal self-worth and your business
brand.
I challenge you to rethink how these phrases tie your worth to
monetary value and why it's crucial to shift the focus to
client-driven value instead. I’ll share practical insights on
positioning, messaging, and enhancing perceived value—helping you
move away from pricing based on self-worth and toward pricing that
reflects the real transformation and results you provide.
If you're ready to refine your business language, create a stronger
brand, and build a more sustainable and scalable business, this
episode is for you. Join me as I break down how to communicate your
value effectively and set pricing strategies that benefit both you
and your clients in the long run. Let’s dive in!
In this episode, I discuss:
• The Problematic Language of Pricing
• Worth vs Pricing
• Misguided Advice and Pricing Strategy
• Actionable Advice and Shifting Perspectives
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Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?
Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
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For full show notes and more visit https://www.leanoutmethod.com/podcast