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Lean Out Your Business Podcast


Jan 18, 2022

Are you ready to grow your business by focusing on THE most important things? In Part 2 of this two part series, Host Crista Grasso, Founder of The Lean Out Method is going to dissect three key trends you should pay attention to this year, if you want to scale all of the good things in your business and none of the waste. 

If you haven’t already listened to Part 1, go back and listen to Episode 54 where Crista walks you through the first three trends she is noticing businesses follow as they look to scale this year, including:

  1. A move away from social media
  2. Choosing to focus on organic marketing over paid advertising
  3. Deepening connections with buyers to shorten the buying cycle

In today’s episode Crista walks you through 3 more trends she is noticing including:

  1. Differentiating yourself and having a bold point of view in your business
  2. Leaning out to do less but better
  3. Focusing on customer centricity and value to improve customer experience and build lifelong customers

What you’ll discover in this episode:

1:46 why you need a bold point of view

2:00 the 3Ps that help you stand out as you build your scalable signature offer

6:11 why hustle is B.S

7:20 what it means to lean out

9:49 how not fully utilizing your tools may be costing you money

11:50 an easy way to work smarter, not harder in content creation

13:00 what you need in place in order for your scalable signature offer to perform well

14:08 questions you need to ask about your scalable signature offer and how that relates to your customers

15:00 what you need to consider as you look to align your offers with your clients’ needs

15:42 the reason you might not be getting the results you once got

Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program. 

Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite.

Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time."

If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could. 

Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.

If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today!